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ARNOLD 2024: of course there is Movement!

Discover a world of possibilities at our stand Yes, of course we are confirmed at one of the biggest fitness events, which combines strength, well-being and nutrition, in South America: The Arnold Fair. Between the 4th and 7th of April, Expo Center Norte in São Paulo/SP will host the event that is a great reference for the market, revealing several innovations for this segment. Thinking about the world of gym equipment, it is impossible to talk about innovation without mentioning Movement, which is constantly innovating its equipment to achieve greater comfort and results in training for the most varied profiles. A stand full of attractions To present this new line and many other technologies involved in the production of Movement equipment, stand G30 was designed to welcome the fair's general public with comfort and lots of training, with various equipment free for public use. Fitness influencers have already confirmed their visit to show in practice the operation and quality of each machine. During the 3 days of the event, some activities will provide entertainment for the public, reinforcing Movement's concepts and proving every detail that makes a difference when training. For a change, news Innovation is Movement's driving force and in this edition we will present some new features that are already emerging as one of the best equipment options that will transform the user's training experience. A trained and eager team was appointed to present everything that is coming and of course, the stand is one that always stands out from the neighbors and awaits you. Come! April 05th to 07thExpo Center Norte | São Paulo/SPStand G30

Morning Ritual: how to create yours?

Start the day by saying "hi" to your body with the energy of a run on the treadmill or a bike ride? Yes! We'll show you how to create a morning ritual that not only awakens your senses, but creates a healthy relationship with your schedule. No waking up and rolling over in bed; your body deserves a worthy "good morning". Let's go? 1. Wake up with a walk on the treadmill: Instead of getting out of bed and heading straight to the shower, how about starting the day with a walk on the treadmill? Adjust the speed to suit your pace, breathe deeply and enjoy the cardiovascular benefits as energy flows throughout your body. You can do this by watching the newspaper and even giving orders to the children. 2. Warm-up exercise bike: Before you even have breakfast, warm up your body with a few minutes on the exercise bike. Maintain a moderate intensity, pedaling gently to wake up your muscles and prepare your heart for the busy day ahead. Yes, it's ok to train fasting (and of course, everything at your own pace - learn to listen and feel your body) 3. Yoga on the bike or treadmill: Integrate the serenity of yoga into your morning routine while on the treadmill or bike. Perform simple postures that promote balance and flexibility. Stretch while walking or cycling, creating a unique fusion of physical exercise and mental relaxation. Try this experience and then tell us. 4. Cardiovascular Training with Spinning: If you're looking for a burst of energy, a spinning session could be the answer. Hop on your spinning bike and adjust the resistance to create a challenging experience. Feel the pulsating music and allow the endorphins to flow, providing an energetic boost for the whole day. Furthermore, speaking of [...]

Night Ritual: end the day very well!

If starting the day with energy is like saying "hi" to your body, ending it is like wishing it a good night's rest and renewal. Whether you're a fitness enthusiast or someone seeking balance and well-being, creating a nighttime ritual is a wonderful way to transition from daytime hustle and bustle to nighttime serenity. In this article, we'll explore how to end your day with a relaxing ritual, incorporating elements that prepare both your body and mind for a rejuvenating night. 1. Slow down with a light walk on the treadmill: Instead of running to complete the last tasks of the night, slow down with a light walk on the treadmill. Slow down, breathe deeply and allow the gentle steps to dissipate the tension built up during the day. This gentle transition helps signal to your body that it's time to relax. 2. Evening Yoga for Relaxation: Take yoga to the end of the day, focusing on postures that promote relaxation and flexibility. Gentle movements such as Child's Pose, Cat-Cow Pose and Lying Down Twist help release muscle tension and calm the mind, preparing it for peaceful sleep. 3. Gentle Ride on the Exercise Bike: If you prefer an alternative to walking, a gentle ride on the exercise bike can be comforting. Adjust the resistance to a light level, maintain an easy pace, and enjoy the relaxing sensation of the movement. This light exercise not only releases endorphins but also helps slow your heart rate. 4. Restorative Stretches: Incorporate a series of restorative stretches before tucking in for the night. Take time to gently stretch the muscles in your legs, back, and neck. Stretches like Cat Pose, Butterfly Stretch, and Cobra Stretch are ideal for relaxing your body. 5. Guided Meditation for Inner Calm: Before [...]

Are you up for a run? Check out the tips!

Running is more than just a physical activity; it is a commitment to yourself, a journey that offers physical, mental and emotional benefits. If you're ready to make 2024 the year you achieve your running goals, you're in the right place. In this article, we'll dive into personalized training plans for different levels of runners, as well as offering essential tips for preventing injuries and choosing the right footwear. Customized Training Plans: Beginners: Week 1-2: Start with brisk walks interspersed with light runs. For example, walk for 3 minutes and run for 1 minute, repeating for 20 to 30 minutes. Week 3-4: Gradually increase running time and reduce walking time. For example, run for 2 minutes and walk for 1 minute. Week 5 onwards: Gradually increase the length of your runs, focusing on increasing your weekly run time by 10%. Intermediates: Week 1-2: Run for 20-30 minutes at a moderate pace, three times a week. Week 3-4: Introduce interval training, alternating between moderate runs and short sprints. Week 5 onwards: Increase the distance of one of your weekly runs. Integrate a long weekend workout to build endurance. Advanced: Week 1-2: Run on different terrain to vary the stress on your muscles. Introduce speed and resistance training. Week 3-4: Increase the intensity of interval training. Add sets of high-intensity sprints. Week 5 onwards: Introduce hill sprints to strengthen your legs. Try longer distances for extra challenges. Injury Prevention Tips: Proper warm-up: Before each run, take time to warm up your muscles with dynamic exercises such as jumping jacks and light stretching. Muscle Strengthening: Include muscle strengthening exercises, especially for the leg, hip and core muscles, to reduce the risk [...]

Strategic Planning for Gyms: Turning Challenges into Opportunities

Starting a new year in the fitness world doesn't just mean making personal resolutions; For gym managers and owners, it is the ideal time for strategic planning that will propel the gym towards a successful year. In this article, we will explore more in-depth and effective strategies to move your gym forward and further captivate your existing audience. 1. Monthly Challenges: Keep Motivation High Creating monthly challenges is an effective way to keep members motivated throughout the year. These challenges can range from training marathons to specific gym attendance goals. Establish attractive rewards for winners, creating a competitive and stimulating environment. 2. Referral Programs: Turn Members into Ambassadors Turning members into ambassadors for your gym is a powerful strategy. Implement a referral program, offering benefits to members who bring friends. This approach not only drives community growth but also rewards loyalty. 3. Exclusive Themed Classes: Unique Experiences for your Members Surprise your members with exclusive themed classes. This could include themed music nights, special workout events, or classes taught by guest instructors. Variety creates a dynamic environment and keeps members excited. 4. Reward Plans: Value Member Loyalty Recognize and value member loyalty through reward plans. Offer discounts on additional services, exclusive gifts or access to special events to those who demonstrate consistency in their participation. 5. Special Renewal Discounts: Celebrate Continuity Make renewal a celebration by offering special discounts to members who renew early. This not only encourages continuity, but also shows appreciation for the members who choose to stay at the gym. 6. Personalized Training Program: Tailored Experience Offering personalized training programs adds value to the gym’s services. The members [...]

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