Lots of news at one of the biggest fitness events in South America!

Discover a world of possibilities at our stand

In April, São Paulo will host one of the largest fitness events in South America, combining strength, well-being and nutrition: the Arnold Fair. On April 14, 15 and 16, the Expo Center Norte in São Paulo/SP will host the event, which is a major reference for the market, revealing several innovations for this segment.

Thinking about the world of equipment for gyms, it is impossible to talk about innovation without mentioning Movement, which is constantly innovating its equipment to achieve greater comfort and results in training of the most varied profiles.

A stand full of attractions

To present this new line and many other technologies involved in the production of Movement equipment, stand S23 was designed to welcome the fair's large public with comfort and a lot of training, with various equipment free for public use. Fitness influencers have already confirmed the visit to show in practice the operation and quality of each machine.

During the 3 days of the event, some activities will entertain the public, reinforcing Movement concepts and proving every detail that makes a difference when training.

New Identity

The Arnold South America fair will also be the stage for a major identity update for Movement. The entire stand will feature the new communication that accompanies the brand's rebranding, transforming the experience into an immersion in the innovation that drives Movement.

The new identity arrived to reveal to the public the attributes that have accompanied Movement for all these years in the market. Innovation, creativity, power, strength and many other attributes are inserted in every corner of the company, thus enabling Movement equipment to offer all the quality and develop even more credibility of those who understand health and well-being through movement. 

The Movement stand with all these new features will be located at S23, inside Arnold South America, during the 3-day event, and awaits you to join this universe dedicated to the well-being movement.