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Market leader in professional gym equipment invests in the segment to efficiently meet growing demand.

Equipment is the company's bet during the 16th edition of the Fair
São Paulo, September 2015 – Fans of functional training can take a closer look at Movement's innovations in the area during the 16th edition of IHRSA Fitness Brasil, which takes place between September 17th and 19th. The market leader in professional gym equipment promises to present at the fair the first results of an ambitious partnership with Core 360º, a pioneer in functional training in the country. They are state-of-the-art equipment and complete solutions in the area of ​​functional training, in addition to a line of accessories.
Big Dog is the name of the first attraction. The function of the equipment is to act as a training station for free weights. The equipment makes it possible to perform a series of exercises that improve flexibility, motor coordination, balance, cardiorespiratory conditioning. The second bet is the Warrior, cable station to complement the training and that allows you to accommodate everything you need in terms of accessories.
At the head of Core 360º, a brand that today has more than 26 certified trainers, Luciano D´Elia highlights among the advantages of the launches, the functionality of the equipment and the intelligence of use: “These are exclusive models, developed to meet, in particular, , the dynamics of most Brazilian gyms, structured in small or medium spaces. In addition, they are customizable equipment, easily adapted to the needs of customers” – clarifies the specialist.
Ideal for accommodating up to seven people training at the same time, the two stations allow you to obtain effective results from training with your own body, as well as training with free weights, cables or accessories. All the possibilities put together allow you to create a very large repertoire of movements.
Exclusive perks
More: Luciano explains that gym owners and managers will have, among the advantages, an exclusive software that offers an online system to clarify the main doubts about the equipment, in addition to having Core 360º training, which takes place in person, with specialized professionals, over two weekends.
For Marco Corradi, responsible for Marketing at Movement, the new segment is a challenge for the company, but it is essential to expand activities, given the new scenarios in the fitness universe: “The gyms have been looking for news. It is up to the industry to adjust to demand to the point of meeting them efficiently. We believe in the functional as a complement to the Movement line necessary to generate the complete solution, centralizing the management of the machine park in a single supplier”.

16th IHRSA Fitness Brazil
August 17-19
Transamerica Expo
Avenida Doutor Mário Vilas Boas Rodrigues, 387 – Santo Amaro, São Paulo

About the 16th IHRSA
Considered the largest fitness and wellness business event in Latin America, IHRSA is aimed at owners, managers and coordinators of gyms, spas, clubs and hotels, as well as investors, entrepreneurs and manufacturers of sports products and equipment. The 16th edition of the event will take place in São Paulo (SP), at the Transamérica Expo Center. The event will feature a fair, conferences, lectures, round tables, panels, among others. The program includes Management, Game Connection Management, Coordinators, Career and Entrepreneurship, Strength Training Meeting, Personal Training Experience, Functional Training Conference and Pilates Workshop.

About Movement®
Founded in 1988 and headquartered in Pompeia, in the interior of SP, Movement® is a company of the Brudden Group and is a national leader in the fitness segment. It is recognized for being one of the companies that invest the most in innovation in the sector. It developed the Shock Absorber Control technology for the treadmills, a system that absorbs up to 45% of the impact on the joints in partnership with the USP School of Physical Education and Sports. Movement offers a complete line of equipment for both residential and professional lines and exports its products to over 20 countries. In addition, the company also has a unit in the Manaus Free Trade Zone.


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