Number 2803 on Avenida Rebouças, one of the busiest in São Paulo, got a new look. There, in an area of 500 m², the new Movement space is installed, which breaks all standards of stores in the fitness market.
The proposal of this new project is to provide the customer with the experience of the brand beyond the simple experimentation of the equipment.
Every detail of the place is dedicated to the presentation of Gear Movement, its foundation, its achievements and its solutions, which made it the national market leader and the most promising fitness and wellness brand in Latin America.
Takashi Nishimura, founder and president of Movement, sees the Rebouças unit as a place capable of integrating people, machines, physical exercise and health, bringing consumers closer to the brand.
Ricardo Fasanella, Takashi Nishimura and Waldyr Soares at the opening of the Movement concept store
The ambience of the space has sectors dedicated to cardio, strength and functional solutions, highlighting the award-winning Movement lines for their ergonomics, robustness and design.
The new Movement space also has an exclusive training area in partnership with CORE 360º – CORE ACADEMY – which, in addition to exclusive training sessions, will also use this space as a setting for the generation of brand content.
Luciano D'Elia, creator of the CORE 360° training method, emphasizes the importance of his partnership with Movement in the development of solutions compatible with the segment's needs, and sees in this space the opportunity to develop new forms of interaction with the market.
The creation of this concept store by Movement stemmed from the desire to break the fitness barrier, awakening in consumers a passion for physical exercise, whatever it may be.
Marcello Soares, Executive Director of Movement, points out that the arrival of the Rebouças unit offers B2B and B2C customers a broad know-how of solutions and promotes a differentiated consumption experience.
Access our facebook album and check out the photos of the opening cocktail of Movement – Rebouças Unit.
❯❯ Movement – Avenida Rebouças, 2803 – Jardins | São Paulo
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