With the aim of positioning itself as a conscious brand and connecting with its consumers, Movement opted for a more emotional tone to communicate with the final consumer through a commemorative date film.
Bringing the motto "The move is yours”, the video was developed in partnership with the Milk agency and honors consumers, valuing their ability to reinvent and adapt in the face of the challenges faced in the last year.
“Social isolation brought about significant changes in the routine and behavior of the fitness market, requiring adaptations and changes in habits for all of us. Offering innovative solutions that serve our consumers regardless of any adversity, providing health and well-being is our main objective.” Says Marco Corradi, marketing and relationship manager at Movement.
Check it out below!