With the aim of encouraging the practice of physical activities in the daily routine, a lifestyle healthy and also the partnership between mothers and children in these moments of self-care, Movement presents, especially for Mother's Day, an unprecedented partnership with the brand Desinchá. The brands came together for the first time for a special draw in honor of the commemorative date.
Promoted on Instagram, the draw uses the mechanics of like in the promotion photo, follow the brands' profiles and tag three friends until May 08.05th. The result will be announced on 9/5 on the profiles of Movement and Desinchá. Among the prizes will be the R1 treadmill from Movement, ideal equipment for training at home that includes pre-defined and customizable programs, and a complete kit of products Desinchá covering the Day, Night, Desserts, Summer Mix, Flavors, Desincoffee and Desinshot lines.
In addition to the activation with the tea brand, Movement also joined a team of influencers to celebrate the date. Through the campaign “#MOTHERYOUINSPIRE”, the brand produced content and video for digital platforms with influencers Vera Saporito and Giuliana Saporito (mother and daughter, in addition to being reference profiles in physical activities), covering stories of inspiration between them and inviting mothers and children to share their stories also. In order to keep moving, some influencers who are mothers were also selected to receive equipment from the home line to test at home over the next two months.
Complementing the actions for the date, when purchasing any product from the Mother's Day Campaign from the home line until May 09.05th, you will be granted the benefit of 1 month of access to the Tecnonutri applications, which provide nutritional guidance, and also to Omnifit, with workouts designed by trainers Sthanke and Ju Hitomi designed especially for Movement equipment.
