Creating inspires. Create solves.
Creating requires sweat, responsibility and determination.
Three decades ago, we were born from a tireless desire to solve problems. We entered the fitness segment out of a passion for manufacturing, and in this movement we found a special motivator in people's well-being, a feeling that inspired us. It is because of this feeling that we move every day, to deliver something to society that goes beyond exercise, providing 360º well-being. We are not just machines and equipment.
In 1980, in Pompéia-SP, Brudden was born, a company that manufactures agricultural materials. After 7 years, Movement is created, still under the name Movement, bringing the company to a new market, that of gym equipment.
Over the years, we have consolidated ourselves in the fitness market and we always seek to update ourselves with the latest technologies and in accordance with the best international trends.
Today, we continue with the objective of bringing quality of life and well-being to all people.
Our story
Follow Movement's trajectory over the years.
1987
With seven years of existence, Brudden starts a new stage in a new market, gym equipment. Then comes Movement. Launched on the market with the first equipment, AG14 – Bodybuilding equipment with 14 exercises.
1988
With the residential market in mind, in its second year, Moviment launches its first cardio training equipment, the dry rowing machine. An easy-to-use residential equipment that exercises upper and lower limbs and adapts to smaller spaces.
1990
In the early 90's, Moviment improves bodybuilding products and launches the Bionic, a bodybuilding station with a greater number of exercises without having to change the steel cables, making it easier to set up the routine.
1992
The year 1992 was a highlight year for Moviment, with an important launch for the national fitness market, the Biocycle 2000 – BM2000, the first national bicycle with a magnetic brake. This allowed a new phase of development with innovative technologies. That same year, the EM750 treadmill was launched.
1995
Moviment established itself as a brand of excellence throughout the country with the PW10 electronic treadmill. From 1995 onwards, it began to stand out and gain prominence in gyms throughout Brazil. Three more pieces of equipment were launched in the same year: the Futura residential treadmill, the BM2500 bike and the Horseman.
1997
The demand for treadmills increased, thinking about the market, Moviment launched Premium, a folding treadmill ideal for smaller spaces. She still had the heart rate marker, making the exercise even more effective. Moviment's line of treadmills was completed with Energy, launched in the same year.
1999
Year of launch of the best-selling professional treadmill in the country, the first generation of the LX160 guaranteed Moviment a privileged place in gyms throughout the national territory. Another outstanding piece of equipment was launched and well accepted in the residential market: the Master. Due to the sales success, both devices would have a second generation in the Moviment product line.
2001
A new market trend was noticed, leading Moviment to produce new equipment, the ellipticals. Then, the professional models EL370 and EL470 are launched. Still focused on cardiovascular equipment, Moviment presents two more models of steppers, XT100 and XT950. The year of launches ends with another great success: with spinning classes on the rise, Moviment launches SUMMER, its first Spinning bike.
2003
Moviment changes the focus of its product development. And thinking about the comfort and safety of its users, Moviment presents its newest technology to the world. The Shock Absorber Control – SAC is Moviment's exclusive impact absorption system. Developed together with the Biomechanics Laboratory of the School of Physical Education and Sports at the University of São Paulo, the SAC adapts to the peculiarities of each user, controlling the impact of according to the athlete's weight.
2005
With the launch of the Perform line and entry into the foreign market, Movement is now called Movement. In addition to the new name, Movement has a new focus: the residential market. The new Perform Line has two bicycles and a residential elliptical. The year still reserved the launch of the second generation of the SUMMER GII, the new bodybuilding station, the MultiMotion and the LX150 treadmill.
2008
A great world innovation entered the market this year. Unveiled at the 2007 IHRSA, the first NEXT-E weight room is sold. Its system of remote weights and load control made by a Touch Screen makes the NEXT-E an innovative equipment in design, technology and biomechanics.
2010
In 2010, Movement marked the boldness of its strategy: line expansion. The first stage of the RT bodybuilding line was presented, a milestone in the fitness segment, leader in the cardio market, now in the bodybuilding segment. To complement the line, Movement also launched the RT350 treadmill, in addition to strengthening ties with the Brazilian Olympic Committee in the agreement to develop new products.
2014
After consolidating its presence throughout Brazil, Movement opens markets and establishes operations in Argentina, Uruguay, Chile, Peru, Dominican Republic, Ecuador, Mexico, Venezuela, Panama and Costa Rica.
2015
The EDGE power line is internationally recognized: it was awarded the iF Design Award, considered the Oscar of world design.
