Airbike, functional training and an internationally awarded line were Movement's attractions at IHRSA 2015.
The brand invests in equipment that prioritizes space optimization, modern design and state-of-the-art technology to attract the visitor's eye.
In its 16th edition, the fair was evaluated as an excellent business opportunity. The 2014 edition moved more than R$ 100 million with around 125 exhibitors that brought new equipment, products and trends in the fitness universe. For this year, the expectation is to receive more than 1,5 speakers and 15 visitors.
Movement celebrates its participation in the last Fair and makes an optimistic forecast for this edition: “We work with an audacious goal. We believe that the dammed-up demand in the first half tends to be negotiated in this period, mainly supported by the novelties that Movement will present” – comments Marco Corradi, responsible for the company's marketing sector.
For Marco, despite the general slowdown of the economy, the fitness market has suffered much less than other industries: “Finally, physical activity is no longer treated as a superfluous good. The budget allocated to physical exercise and well-being is maintained, even in periods of crisis and exceeds other investments considered more important in the past” – celebrates Marco.