News | April 20, 2023
From the 14th to the 16th of April, Movement was present at one of the biggest fitness events in Latin America. The Arnold South America fair brought together several brands from various sectors of the fitness industry and even great athletes, businessmen and enthusiasts from the world of physical education.
Movement's booth was very busy during the 3 days of the event. Several people from the most varied segments came to know a little more about the company and see our devices working up close and even test some of them.
With the bodybuilding competition taking place in the events hall, athletes could come to the Movement booth to pump up and arrive prepared for the judges. Professional and amateur athletes came to work out on our equipment and even competed for gifts, such as the personalized gallon that was a great success among the participants.
During the fair, there was also the recording of an exclusive Movement podcast, MovCast, which will soon be released on all audio platforms, addressing highly relevant subjects about physical exercises of the most varied modalities.
The podcast featured several guests who shared their experiences with our presenters and fed everyone with a lot of information.
The highlight was precisely the novelties that Movement has to show the market. A new identity took over the entire decoration of the stand, with lots of lights and movement in every corner, representing this new phase with even more innovation and technology in the development of high quality equipment. The presentation of the new ambassadors was also the highlight of the three days of the fair, effectively consolidating the partnership with Lucas Gil, Iago Januario and Jéssica Mueller, in addition to Sthanke, our ambassador for years.
A new line of equipment was also presented to the local public. New devices, made in partnership with a large franchise of gyms that cover the entire national territory and need a lot of robustness to work every day without letting the students down. The Next line arrived and proved to be a great ally for gym owners and students in Brazil.
The Arnold South America fair was really a great success for us at Movement. We met great allies and found old friends who are still with us with great enthusiasm and dedication to make everything happen.
Movement would like to thank everyone who stopped by stand S23 and took some time out of their day to take a closer look at our proposal to transform the movement of the world into good health and well-being.